Client: The Franklin Hotel
Services: Branding, Web, and Mobile Site
Year: 2020
The Franklin Hotel is a boutique hotel in downtown El Paso, Texas. The branding of The Franklin Hotel centered around specific elements that were emphasized as modern, minimal, and refined. The logo reflects a casual tone with script typography seen in “Franklin” and maintains an elegant modernity with a mixture of a san serif font. A tranquil palette consisting of a cool blue, deep gray, and muted mint is a direct correlation of the style, atmosphere, and mood set by the hotel.
